Planning

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Faith Associates’ success in delivering effective communications strategies begins with a planning process that involves thorough research and analysis before executing it through a variety of marketing communication channels.

Faith Associates’ work in facilitating community and civil society groups to produce high quality content and disseminate their messages through different channels involves the theorisation and documentation of a comprehensive plan that includes the explanation of how to convey the right message, understand who the target audience is, ensure the message is delivered at the best time, discuss the desired outcomes and results and pinpoint the most effective means of delivering the message.

The success Faith Associates has shown in this field can be seen with the production of high quality content from religious voices through social media. Through research and analysis into the developing nature of modern communication, Faith Associates identified the lack of positive religious voices interacting on traditional and social media platforms. Tied in with domestic and international crises faced by faith groups and in particular young adherents to faith groups, Faith Associates saw the need to train, profile and promote positive religious personalities through modern communication mediums.

Having identified the key target audience, stakeholders and methodology, Faith Associates facilitated the conversation and managed the production process between a variety of key partners. Faith Associates bought together religious voices, production companies and leading media agencies as a way of amplifying these voices to a wider audience and increasing the credibility of faith leadership.

Faith Associates has also produced a strategy guide for faith institutions and civil society groups that helps them plan an effective communications strategy. The ‘Celebrating Achievement’ Community groups media pack publication can be downloaded here.

You can also visit the Media Strategy services page to see the full range of service Faith Associates provides. For further information or advice relating to communications, email us at info@faithassociates.co.uk.